ERP (System of Record)
Owns business logic, SKU numbers, and transaction data.
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Your ERP is likely fantastic at numbers, transactions, and stock levels. But it is not built for rich content. Images, persuasive texts, certificates, videos, and market-specific adaptations do not belong there.
When this information lacks a clear home and workflow, teams create their own solutions and truths. Marketing saves files locally, sales uses old versions, and support gives different answers to the same question. The result is an organization that wants to be data-driven but ends up dependent on individuals. That is exactly what a product data management solution is designed to fix.
This is the foundation for a reliable digital product catalog and a consistent portfolio across all markets.
A PIM system does not replace your ERP. It complements it. We build an architecture where each system has a clear role and where the integration between PIM and ERP keeps data consistent across all channels:
Owns business logic, SKU numbers, and transaction data.
The hub for enriching texts, images, attributes, and market-specific content shared to web, print, partners, and portals.
Structured management of assets linked directly to the product, including certificates and documentation when needed.
The final destination. Uses enriched data from PIM for product pages and self-service, but remains the tool for editorial content and campaigns.
Companies that succeed with PIM don't try to do everything at once. They start where the business value is clearest. One product family, one market, or one business area.
We help you define a realistic starting point and connect it early to a real channel, like a customer portal or a B2B product site. That way, you see value faster, and data quality increases through real-world application. For teams, this approach works particularly well to keep product content, specifications, and certificates consistent while the ERP focuses on transactions.
A successful PIM implementation is more about processes and responsibility than technology. Who owns the data? Who updates it? Who approves it? This is called Product Data Governance, and it is what makes PIM software work in practice.
We offer a PIM workshop where we map your data sources, define roles, and create a concrete roadmap. It is a structured start that makes your product data something you can trust from day one.
