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Start with one product family or one market.
Product Site:Get Your Assortment in Order.
A product site adds value when it helps the customer understand a complex assortment and make confident buying decisions. The solution can easily be configured to fit both B2C and B2B needs where variants, specifications, and documentation are critical, and where product information must remain accurate over time.
We connect the site to your data sources via PIM integration and, if needed, ERP integration. This keeps articles, variants, specifications, and documents updated automatically. The result is a clear digital product catalog with less manual work for your team.
We connect the site to your data sources via PIM integration and, if needed, ERP integration. This keeps articles, variants, specifications, and documents updated automatically. The result is a clear digital product catalog with less manual work for your team.
Benefit:Reduced administration and easier buying decisions for the customer.
Book a Walkthrough of the Product Site
Filtering
Typical signs that you need this:
Who This Product Site Is For
This is a product site for companies with large assortments that require structure and consistency, specifically within retail, manufacturing, distribution, and wholesale.
Your "catalog" lives in Excel sheets, PDFs, and local folders.
Sales and support spend time answering basic product questions.
Variants and specifications are hard to compare.
Documentation (certificates, manuals, declarations) must be accurate and easy to find.
Your "catalog" lives in Excel sheets, PDFs, and local folders.
Clear assortment display across categories and collections.
Consistent product pages with the right attributes and structure.
Collections for specific markets, segments, or customer types.
An online product portfolio that holds together even as the assortment grows.
Clear assortment display across categories and collections.
Common features
Digital Product Catalog and Assortment Display
A strong digital product catalog is more than just a list of article numbers. It is a guided product experience where customers can browse, compare, and understand which options are right for them.
B2B Filtering and Advanced Product Search
For complex assortments, filtering is the difference between "nice to
have" and "usable."
have" and "usable."
B2B filtering based on attributes, dimensions, compatibility, and usage areas.
Advanced product search (via product name, codes, attributes, or keywords).
Comparison views for faster decisions.
Variant selectors that clarify the differences between various options.
B2B filtering based on attributes, dimensions, compatibility, and usage areas.
This gives the customer decision support while reducing recurring questions to sales and support.
We structure
Product Variants and Specifications Kept Updated
Many B2B assortments contain variants that share a base product but differ in size, material, certification, or performance.
This keeps the product experience consistent while making every single option easy to evaluate.
Product variants and common attributes.
Variant-specific specifications and documentation.
Always updated product data, synced via integration.
Product variants and common attributes.
PIM and ERP Integration
Most organizations already have the truth, but it is scattered across different systems. We gather it into a clean structure for the product site.
A typical setup:
PIM Integration: Handles enriched product content like texts, attributes,
images, and documents.
ERP Integration: Handles the operational backbone like article numbers,
base data, price logic, and transaction-related information.
With PIM and ERP integration, the product site can present correct information without manual updates. If your systems are already connected, we adapt to that. If not, we design the flow so updates remain reliable and maintainable over time.
Management of Certificates and Product Documentation
In manufacturing and distribution, documentation is part of the product. Buyers need it for evaluation, purchasing, onboarding, and audits.
We support management of product documentation, such as:
Datasheets, manuals, declarations, and drawings.
Product certificates linked to the right product or variant.
Controlled access when certain documents should only be visible to partners or logged-in users.
If you want to position this as a feature, it can be viewed as a lightweight system for certificate management within the product experience, ensuring the right document always appears for the right article.
Start Narrow and Scale Your Portfolio
Most teams don't need everything live on day one. A practical rollout often
looks like this:
looks like this:
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Define the attribute model for filtering and variants.
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Connect data sources via PIM integration (and ERP where relevant).
04
Expand the catalog and functions step-by-step.
This makes the product site easier to launch and easier to improve over time.