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Start with one product family or one market.
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Benefit:Reduced administration and easier buying decisions for the customer.
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This is a product site for companies with large assortments that require structure and consistency, specifically within retail, manufacturing, distribution, and wholesale.
Your "catalog" lives in Excel sheets, PDFs, and local folders.
Sales and support spend time answering basic product questions.
Variants and specifications are hard to compare.
Documentation (certificates, manuals, declarations) must be accurate and easy to find.
Your "catalog" lives in Excel sheets, PDFs, and local folders.
A strong digital product catalog is more than just a list of article numbers. It is a guided product experience where customers can browse, compare, and understand which options are right for them.
For complex assortments, filtering is the difference between "nice to have" and "usable."
This gives the customer decision support while reducing recurring questions to sales and support.
Many B2B assortments contain variants that share a base product but differ in size, material, certification, or performance.
This keeps the product experience consistent while making every single option easy to evaluate.
Most organizations already have the truth, but it is scattered across different systems. We gather it into a clean structure for the product site.
A typical setup:
PIM Integration: Handles enriched product content like texts, attributes, images, and documents.
ERP Integration: Handles the operational backbone like article numbers, base data, price logic, and transaction-related information.
With PIM and ERP integration, the product site can present correct information without manual updates. If your systems are already connected, we adapt to that. If not, we design the flow so updates remain reliable and maintainable over time.
In manufacturing and distribution, documentation is part of the product. Buyers need it for evaluation, purchasing, onboarding, and audits.
We support management of product documentation, such as:
Datasheets, manuals, declarations, and drawings.
Product certificates linked to the right product or variant.
Controlled access when certain documents should only be visible to partners or logged-in users.
If you want to position this as a feature, it can be viewed as a lightweight system for certificate management within the product experience, ensuring the right document always appears for the right article.
Most teams don't need everything live on day one. A practical rollout often looks like this:
Start with one product family or one market.
Define the attribute model for filtering and variants.
Connect data sources via PIM integration (and ERP where relevant).
Expand the catalog and functions step-by-step.
This makes the product site easier to launch and easier to improve over time.